Research Guides
Simmons Catalyst provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.
University of Oklahoma Libraries has licensed this resource for 30 simultaneous users.
Access to this resource is partially funded by the OU Department of Journalism.
For more information about using this resource, view the publisher's online tutorial.
A mapping, analytics, and data visualization application with 100,000+ data variables, including demographic data from the US Census and American Community Survey, consumer spending data from the Consumer Expenditure Survey, and Dun & Bradstreet's point of interest business file providing detailed information on over 5 million businesses. Also includes the AGS Health Care dataset and the MRI-SimmonsLOCAL consumer behavior dataset with data on over 8,000 brands, psychographics, and MOSAIC market segments.
University of Oklahoma Libraries has licensed this resource for 4 simultaneous users. The user limit can be temporarily increased to accommodate classroom instruction or workshops. Please email UL Acquisitions in advance to request additional users.
NOTE: Faculty, staff, and students are not required to log-in with a user name and password, however, your work will not be saved unless an individual account is created.