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Research Guides

Mintel - Intro

Content type

Mintel reports cover the gamut—overall industry reports, trends, expert insights, innovative concepts, packaging, and consumer data books. Depending on the report, individual charts and graphs can be downloaded separately from the report. Complete reports can also be downloaded. Search results can be limited by content type; for example, a search can be limited to Industry Trends or Expert Insights.

In general, reports will include an executive summary, market data, consumer data, innovation and market strategies, and an appendix with various data points.