An interesting and innovative way to look a product is by how it is packaged - this can be especially useful when developing a new product and designing packaging:

There are a myriad ways to design or look at product packaging. Packaging feature broad categories include:
- Package Type
- Package Material
- Label Type
- Label Material
- Closure Type
- Closure Material
- Decorative Process
- Production Methods
- Applicators
- Caps
- Carton Features
- Dispensers
- Inserts
- Neck Finish
- Overcaps
- Overwraps