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Simmons Insights

Business & Economics Librarian

Susan Hahn's picture
Susan Hahn
Contact:
Please email me, shahn@ou.edu
Hours - Monday- Thursday 9am to 11:30, 1 to 4pm
Friday by appointment

Simmons Insights

Simmons Insights is a database containing data about consumer use of products, brands and media. The data is based on a survey of over 25,000 individuals, and it is used to analyze the demographic and psychographic characteristics of customers’ usage behavior for all major media, more than 450 product categories, and over 8,000 brands.

Simmons Insights is a great resources you can use to understand key demographic information of your target consumer or customer.   A few examples of how to used Simmons:

  • Create a demographic profile of cyclists, runners, and golfers.
  • Compare demographics of MLB, NBA, NFL, and NASCAR fans.
  • Analyze whether mountain bikers are more or less likely to drink craft beer than hikers
  • Cross tab sports fans to which restaurants they like to eat at the most

Intro to Simmons Insights