Research Guides
GNPD (Global New Products Database) is the destination for data, analysis, and insight on product innovation, providing global coverage of key new products launched. With 64,000 marketers, innovators, researchers, and scientists worldwide GNPD delivers detailed data on new products launched in the food, beverage, beauty and personal care, healthcare, household goods, and pet care markets. It provides the granularity needed, with hundreds of millions of data points covering 270 subcategories, 140 product claims, 200 packaging attributes, and over 46,000 ingredients.
How it works: teams identify new global product launches from the top retail channels in each market. GNPDanalyzes and categorizes everything about them, from ingredients and innovation to promotion and packaging. Incorporating multiple data sources, capturing 40,000 new products a month, sourced from 86 of the world’s major economies—using local shoppers to obtain accurate information directly from the field. This gives GNPD the depth of resources needed to track trends in global product innovation and retail success.