Media Rates
-
SRDS This link opens in a new window
SRDS catalogs more than 100,000 U.S. and international media properties. The database contains detailed ad rates, dates, and contact data.
Advertising Spending
-
Redbooks. Advertisers, Business classifications.Call Number: HF 5802 .S713 (Bizzell Circulation Desk)Use Redbooks. Advertisers, Business classifications. to find advertising expenditures for major companies. The latest edition of Redbooks is located on reserve at the Bizzell Memorial Library Circulation Desk.
Note that University Libraries does not have a subscription to Winmo, the online version of Redbooks.
Media Codes Not Listed in Redbooks:
32 - Native Advertising
33 - Point of Sale
34 - Sponsorship -
Ad $ SummaryCall Number: HF 5802 .A3Publication Date: 2021Advertising expenditures for companies across 11 major media. Data are organized by company, product, and category.