Your best bet database for buyer/consumer behavior
-
Simmons InsightsSimmons OneView provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.
Use this database to identify consumer buying behavior and media habits.
Intro to Simmons Insights
video for creating a cross tab
How to read a cross tab
Reading the Vertical Percent
For reading the vertical percent in a cross tab, we read from top (1), down to the vertical percent( 2), then left to the comparable variable in the row (3). In this example we would read this as follows:
- Of those people in the survey who said they were very interested in NFL football,
- 7.8 percent of them
- Eat at Cracker Barrel the most.
In other words, 7.8 percent of people surveyed who are very interested in NFL football said that they eat at Cracker Barrel the most.
Reading the Horizontal Percent
For reading the horizontal percent in a cross tab, we read from left, across to the horizontal percent, then up to the comparable variable in the row. In this example we would read this as follows:
- Of those people in the survey who said they eat at Bob Evans the most,
- 17.9 percent of them
- Are very intested in Major League Baseball
In other words, 17.9 percent of people surveyed who said they eat at Bob Evans the most are also very interested in Major League Baseball.
Other great databases
-
Mergent IntellectCollection of worldwide business information designed to generate insightful business intelligence, Mergent Intellect supplies Dun and Bradstreet's private and public company data, industry news, fact and figures, executive contact information, industry profiles, job search data, enhanced access to consumer data, Nielsen demographic reports, census data, key business ratios and powerful reporting tools.
-
Simply AnalyticsSimplyAnalytics is a web-based mapping, analytics and data visualization program providing over 75,000 data variables.
Faculty, staff and students are not required to log-in with a user name and password, however, their work will not be saved using this method which is located at the bottom of the Sign In section - "Sign in as a guest" -
SRDSSRDS is used to identify ad rates and circulation for magazines, newspapers, TV, and radio, as well as find demographic profiles of DMAs. Data includes audience analytics and local market audience analysis that contains demographic and lifestyle information on consumers by geographic regions. Data is gathered from Experian Simmons and Nielsen Claritas PRIZM.
Use this database to identify market data for magazines, newspapers, TV, and radio.