For reading the vertical percent in a cross tab, we read from top (1), down to the vertical percent( 2), then left to the comparable variable in the row (3). In this example we would read this as follows:
In other words, 7.8 percent of people surveyed who are very interested in NFL football said that they eat at Cracker Barrel the most.
For reading the horizontal percent in a cross tab, we read from left, across to the horizontal percent, then up to the comparable variable in the row. In this example we would read this as follows:
In other words, 17.9 percent of people surveyed who said they eat at Bob Evans the most are also very interested in Major League Baseball.
