Consumer data
The following databases provides detailed data on the lifestyles, attitudes, brand preferences and media use of approximately 25,000 U.S. adults. Data includes over 600 consumer attitudes, opinions, and segmentations, and the measurement of more than 500 product categories and 8,000 brands. Using this data you can analyze the relationship between demographic characteristics and any of the consumer behavior data variables.
Simmons and Simply Analytics
- Simmons CatalystSimmons Catalyst provides access to U.S. adult consumer data on product and brand usage, spending behavior, media habits, and more. It can be used to create customized reports analyzing the demographic and psychographic characteristics of product users and their media behavior.
- Simply AnalyticsSimplyAnalytics is a web-based mapping, analytics, and data visualization application that makes it easy for anyone to create interactive maps, charts, and reports. Answers questions using premium demographic, business, health, and marketing data
Related library guides
The following guides will assist you in utilizing Simmons.