Research Guides
Mintel is a comprehensive database, valuable for research on consumer behavior, product data, and industry trends. Its research reports enhance understanding of consumer preferences, support strategic planning, forecast market developments, assist in the development of new product concepts, monitor competitor activities, and validate value propositions. Mintel tracks over 40,000 product launches across 86 major economies, encompassing more than 270 fast-moving consumer goods subcategories, and gathers insights from over one million consumers across four continents. Users can generate reports related to consumers, markets, industries, and individual products.
In-depth industry coverage: