Mintel - Intro

Mintel can be searched in several ways depending on what is being searched for—industry information, new product information, consumer data, or any combination of the aforementioned.

If you are just starting your project and do not know exactly what you are looking for, the "I'm Looking For" box at the far left middle of the screen is a good place to start. In this search box, a product or industry can be entered.

To the right of the "I'm Looking For" box, a search can be filtered by:

• Category – industry sector
• Region – geographical location
• Trend Drivers – identify the core conscious and subconscious influences on consumer behavior
• Product Feature – flavor, ingredients, packaging
• Demographics – baby boomers, Gen Z, seniors

Along the top toolbar:

• Insights – the Expert Analyst is the default landing page
• Analytics – Products – the new products database
• Analytics – Consumer Data – data concerning consumer demographics

Below the search boxes in the middle of the page are the most recent Mintel reports.