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Psychographic Data & Consumer Behavior
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Consumer Behavior
Simmons Insights
U.S. adult consumer data on product and brand usage, spending behavior and media habits (MRI-Simmons). Watch video tutorial below to learn more.
Simply Analytics
Create thematic maps using demographic, business, marketing, and health data. Includes consumer behavior data. Click
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to get started. Video tutorial available in SimplyAnalytics under
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tab.
Public Opinion Research
PsycINFO
Scholarly research articles covering psychology and the behavioral sciences
Pew Research Center
Public opinion polls, demographic research, content analysis and other data-driven social science research
Opinion Archives
Opinion publications including
Harpers Magazine
,
Dissent
,
The New Yorker
, and
The Nation
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