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Market Research

Business & Economics Librarian

Susan Hahn's picture
Susan Hahn
Contact:
Please email me, shahn@ou.edu
Hours - Monday- Thursday 9am to 11:30, 1 to 4pm
Friday by appointment

Market Research

Market research is a key factor in starting up a new business venture or maintaining competitiveness over competitors by providing important information to identify and analyze the market need, market size and competition.