The search form moves from left to right. Begin on the far left - the Dictionary - either enter a search term on the search box or select from the data point list. The next column to the right - Definitions - will be the demographics or produce/brands, the next column is the consumer behavior or break down of the demographic.

 Enter a search term in the search box or select from Dictionary list.  The search term box is a smart search, also if the first term does not work think of another way of saying it - ie sex vs gender.

Search box

Dictionary list

When first creating a project it is a good idea to browse through Simmons' Dictionary list to discover all the datapoints as well as get familiar with the language. The choices made with the Dictionary list will to the Definitions column.