Regulating Hidden AI Authorship
With the rapid emergence of high-quality generative artificial intelligence ("AI"), some have advocated for mandatory disclosure when the technology is used to generate new text, images, or video. But the precise harms posed by nontransparent uses of generative AI have not been fully explored. While the use of the technology to produce material that masquerades as factual ("deepfakes") is clearly deceptive, this Article focuses on a more ambiguous area: the consumer's interest in knowing whether works of art or entertainment were created using generative AI.